We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

There’s something haunting about Arlo Parks vocals. But, in that haunted-ness is a sense of life experience which far outstrips what many would expect from an 18-year-old singer-songwriter (but, of course, we would expect nothing less).

In her own words, Parks describes herself as someone who, “spent most of school feeling like that black kid who couldn’t dance for s**t, listening to too much emo music and crushing on some girl in her Spanish class”. Her honesty shines through as equally in remarks like that as in her music.

Single “Super Sad Generation” – released this March – reflects on the, at times, sad reality of being a young person. Production-wise, her music isn’t a million miles away from the likes of Jorja Smith and Jamie T, and she cites her inspirations as being Portishead and Earl Sweatshirt.

Having already reached #1 on Hype Machine’s Popular Chart and receiving support from a wide variety of mainstream and niche media, the future is bright (if not, slightly, hazy… due to the haunted-ness) for Arlo Parks.