We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

Every now and again, a potential new pop Queen emerges who actually produces a stunning pop song that doesn’t waste any time and packs as much punch as possible in as little time possible.

After all, isn’t that what we want from pop anyway?

Alice is the answer to that – the new pop artist with ambitions of Madonna-level fame. After first gaining attention as a result of her cover of Madonna’s “Hung Up” and Ed Sheeran’s “Perfect”, she’s recently released debut single “GIRLX X BOYS”.

The single proudly sings about being comfortable with yourself, and living your most authentic life and is a suitable introduction to an artist who is going to shake up pop in a big way, and isn’t planning on doing it quietly.