The BPI, the representative voice for independent and major record labels across the UK, and which owns and promotes The BRIT Awards and Mercury Prize among other events – congratulates big group on thirty years working in the industry across some of the most well-loved and best-known assets in music and entertainment.

big group is an award-winning creative marketing agency founded in 1991, with three decades of success brokering headline sponsors for major assets in the BPI portfolio.

Maggie Crowe, OBE, Director of Events and Charities at BPI commented;

“The BRITs and Mercury Prize are iconic music events that showcase our artists to the world. They require a huge amount of considered planning and brand support, and big group have proved wonderful partners, understanding and acting on our needs.  The BPI congratulates the team at big group on its 30th anniversary and we look forward to continuing a fruitful relationship.”   

Nick Scott, CEO big group remarked:

“It’s hard to believe it’s been three decades since we first started our amazing relationship with the BPI, having created some of the most valued partnerships in the music and wider entertainment industry.”

Most recently, in April 2022, FREE NOW, the leading mobile services provider and Europe’s number 1 taxi app was announced as the new headline sponsor of the Mercury Prize, a deal brokered by big group. The sponsorship is part of a multi-year commitment from FREE NOW to support British music.