The BRIT Awards 2022 with Mastercard today announces the recipient of the BRIT Award for Producer of the Year.
As one of the UK’s most highly sought after producers, Inflo has produced and co-written for some of the biggest names in British music including Adele, Little Simz and Michael Kiwuanuka, and is the mastermind behind alternative band SAULT and their four critically acclaimed albums.
Inflo said: “As the first Black Music producer to ever win a BRIT for Best Producer, I feel honoured to be a part of change. All the Black producers before me, I’m in awe and have studied you. I am you. Thank you for both paving the way and for your integral contribution to British music.”
Dean Josiah Cover, aka Inflo, is a British musician, songwriter and record producer who came to prominence in 2014 when he produced and co-wrote ‘The Kooks’ album Listen, before producing and co-writing Michael Kiwanuka’s second album Love and Hate, of which the single ‘Black Man in a White World’ won an Ivor Novello Award for Best Song. He later went on to produce & co-write the Mercury Prize winning follow up Kiwanuka. In 2019, Inflo produced the Ivor Novello Award-winning Grey Area by Little Simz, and in 2021 he produced her latest album Sometimes I Might Be Introvert - along with Adele’s extraordinary new album 30 - both releases nominated for Mastercard Album of the Year at this year’s BRIT Awards.
Little Simz: “Flo is a true creative in every sense of the word. Music is in his DNA. He really loves, lives and breathes this. There is no one more deserving of this award.”
Michael Kiwanuka: “As a producer, Inflo is a breath of fresh air to an artist trying to find their own voice. He helps you find what it is you want to say, and always puts his stamp on the work which always elevates the music.”
Inflo will be presented with his award during the Red Carpet show on ITV2 7-8pm on Tuesday 8th February, at The O2 arena and broadcast exclusively on ITV and ITV Hub. The show will be hosted by Clara Amfo and Maya Jama where they are the first to welcome the Nominees to the event.
The BRIT Award for Best British Producer has been voted on by a panel of A&R executives drawn from across the recorded music sector.
Mastercard return as headline partner for the 24th year having supported The BRITs for over two decades, bringing cardholders closer to music through a range of Priceless BRITs experiences. This year, Mastercard will continue to sponsor the much sought after Mastercard Album award, as well as Song of the Year with Mastercard for the second time and is proud to carry on connecting people to priceless possibilities.
YouTube Shorts is the Official Digital Music Partner and will bring fans closer to the BRITs than ever before. As the home of the official livestream on YouTube, audiences around the world will be able to watch the whole journey of the BRITs unfold, from the nominations, through the run-up, to the awards themselves and the performances on demand afterwards. In an exciting first, fans will also be able to watch exclusive behind-the-scenes footage on the night on YouTube Shorts, a new short-form video experience right on YouTube, as well as listening to their favourite artists' playlists on YouTube Music. YouTube Shorts sponsors the 2022 Artist of the Year award.
The BRIT Awards 2022 with Mastercard take place Tuesday 8th February at The O2 arena, exclusively broadcast on ITV and ITV Hub and hosted by Mo Gilligan. Confirmed to perform are Dave, Doja Cat, Ed Sheeran, Holly Humberstone, Liam Gallagher, Little Simz with more to be announced soon.