We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.

Very few artists have the opportunity to get their music featured on an album tied to a film release. Even fewer have the opportunity to get their music featured on an album produced by Mike WiLL Made-It, tied to a film release, for the film Creed II.

Only one artist achieves all of that… with a demo.

Well, that’s exactly what happened to Ama Lou. The London-based unsigned artist had the demo of her as-yet-unreleased single “Bless Me” featured on the Interscope-released, Mike WiLL Made-It Creed II album. That’s not even her most popular song! “Tried Up” from debut EPP “DDD” currently sits on 2.2M streams .

Ama Lou exudes the cool vibe that most artists would like to think they do – but she is one of the few who matches it with rare soulful, silky vocals.

There’s a lot to be excited about when it comes to Ama Lou.