We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.
Half-India, half-Serbian born RIKA (from northwest London) has already garnered an impressive amount of support having featured on BBC Radio 1’s Best New Pop, BBC Asian Network’s Artist of the Week list and BBC Introducing.
But – that was last year, and now as we find ourselves at the end of 2018, RIKA is edging towards the pop end of the spectrum, in comparison to her previous releases which have typically blended traditional pop stylings with R&B.
With single “On My Way”, RIKA has an explosive pop single that blends electronic production with her raw vocals, resulting in a track that you just need to dance to.