We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.
When we first heard the chorus to Jvck James’ “Extroverted Lovers” we were hooked… and we’re pretty sure you will too.
On the single, the East London born and bred singer-songwriter, combines soulful R&B vocals with beats that wouldn’t be out of place in a 6LACK or Roy Woods single (both rising stars from the US). What Jvck James demonstrates in this single is the ability to make R&B and soul music truly accessible to those who aren’t usually deeply into the genre.
His expertise isn’t a surprise – having graduated from ELAM (the East London Academy of Music), Jvck James has honed his craft in production and song-writing by working with the likes of Scribz Riley (Khalid, Cardi B), Di Genius (Drake), 169 (Dave) and Dre Skull (Drake, Rihanna). If you needed any more proof that the next crop of British talent will be bringing a new sound to the scene, Jvck James is all the evidence you need.