With exactly one week to go, The BRIT Awards with Mastercard today announce the launch of #BRITsUnseen, in collaboration with YouTube Shorts, this year’s Official Digital Music Partner.
#BRITsUnseen, YouTube’s campaign with the BRITs, is now live, and takes fans on a journey to the BRITs like never before, through exclusive content with 2022 nominees including Griff, Ghetts, Holly Humberstone, along with collaborations with some of YouTube’s biggest creators, a bespoke YouTube Shorts red carpet moment on the night of the 8th February, and promotion across YouTube and socials.
YouTube are working with artists and dozens of their biggest YouTube creators to capture content en-route to the awards, on the red carpet, backstage and the day after, creating a body of Shorts and video content for socials, and giving fans a window into the unfiltered - usually unseen - moments of the BRITs.
The international live stream will be hosted exclusively on the BRITs YouTube channel for the 9th year in a row, giving non-UK viewers a front row seat to all the performances as they happen, as well as giving them access to the red carpet and backstage. Performances and highlights from the night will be going up on the BRITs' YouTube channel as soon as the main show comes to a close.
YouTube have this year partnered with Amelia Dimoldenberg who will be bringing her unique brand of interviewing to the BRITs 2022 from the red carpet, alongside a host of other creators. Artists will also have the opportunity to create unique content live from the YouTube Shorts booth on the red carpet.
YouTube Shorts is the Official Digital Music Partner and will bring fans closer to the BRITs than ever before. As the home of the official livestream on YouTube, audiences around the world will be able to watch the whole journey of the BRITs unfold, from the nominations, through the run-up, to the awards themselves and the performances on demand afterwards. In an exciting first, fans will also be able to watch exclusive behind-the-scenes footage on the night on YouTube Shorts, a new short-form video experience right on YouTube, as well as listening to their favourite artists' playlists on YouTube Music. YouTube Shorts sponsors the 2022 Artist of the Year award.
Mastercard return as headline partner for the 24th year having supported the BRITs for over two decades, bringing cardholders closer to music through a range of Priceless BRITs experiences. This year, Mastercard will continue to sponsor the much sought after Mastercard Album award, as well as Song of the Year with Mastercard for the second time and is proud to carry on connecting people to priceless possibilities.
The BRIT Awards 2022 with Mastercard take place Tuesday 8th February at The O2 arena, exclusively broadcast on ITV and ITV Hub and hosted by Mo Gilligan. Confirmed to perform to date are: Dave, Doja Cat, Ed Sheeran, Holly Humberstone, Liam Gallagher, Little Simz and Sam Fender.