UK record labels association the BPI announce the continuation of support for labels and creators seeking international opportunities through further online activities, including partnering with Sound City for Sound City Korea on 27 November, and hosting another LA Sync Mission Webinar with the Music Publishers Association (MPA), which is being organised in close association with the Department for International Trade (DIT).

Sound City Korea is a pioneering programme for musicians and industry professionals based in England with a view to creating opportunities in South Korea. The BPI continues its partnership with Sound City, with this year’s event taking place online for the first time. It will run from 9:30 (GMT) and 18:30 (KST) on Guest House and the Sound City Facebook page.

The next LA Sync Mission Webinar will take place on 2nd December at 5pm, and is titled ‘The Genius of Advertising: Music Sync in the Ad World’. From the Department for International Trade, the BPI and the MPA, this is the third LA Sync Mission Webinar, following successful events in June and September. The webinar will be moderated by Josh Rabinowitz (Founder/Music Consultant, Brooklyn Music Experience), and the panel will consist of Josh Marcy (Director of Music, Media Arts Lab), Gabe McDonough (Partner/Executive Producer, Music & Strategy), and Anh-Thu Le (Director of Content Production/Executive Producer, TBWA/Chiat/Day). Sign up for the webinar can be done here.

These virtual events will be free to attend and are open to all. They follow successful international webinars hosted by the BPI for China, Brazil, and India held earlier this year, alongside several LA Sync Mission Webinars, all of which proved to be popular among BPI members.

Chris Tams, BPI Director of International, said:

“International missions are key in helping our members, and the wider music community, grow their audiences and exports in overseas markets, and we’ve been determined to make sure that the pandemic doesn’t prevent this. Our LA Sync Mission webinars have been incredibly popular and we’re delighted to be able to offer another, focusing on the important role of advertising in the Sync world. Our partnership with Sound City continues to grow and we’re excited to work with them on the first virtual Sound City Korea.”

Emma McGann, Songwriter with X My Heart Records, said:

“The last LA Sync Mission webinar was by far the most insightful session I’ve attended virtually this year. I found every answer I’d been looking for and the panellists were both informative and transparent in their comments. It’s a must-go for anyone starting out in the world of sync, and I am looking forward to this next session.” 

Trevor Heath, Licensing Manager Tru Thoughts Records, said:

“In these strange and uncertain times, it’s reassuring to still be able to get an insight into international markets, export and sync opportunities. Just like the overseas trade missions that normally take place each year, the webinars organised by the BPI and their partners with DIT are proving incredibly helpful. We are always seeking to network and plan a future in new and exciting markets, and the webinars are paramount to us being able to do this.”

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LA Sync Mission Webinar: 2nd December 5pm - 6.30pm

The Genius of Advertising - Music Sync in the Ad World

Brought to you by the Department for International Trade, the BPI and the MPA and now in its 16th year, the LA Sync Licensing Mission has gone virtual. We’re as proud as ever to invite the UK’s finest labels, publishers, sync agents and composers to hear from some of the top US Music Supervisors in Advertising.


Josh Rabinowitz – Founder/Music Consultant, Brooklyn Music Experience

Josh Rabinowitz is an acknowledged global thought leader in that space where music, media, brands and creative content intersect. During his 20 + year career he has produced and/or music supervised over 10,000 tracks for brands, cinema, recording labels and television. Rabinowitz has been called a “New Music Mogul” by Fast Company, “The Voice” of the music branding space in the news, and a "Branding Power Player" by Billboard, where he was also a 'celebrity' columnist for "With the Brand." Rabinowitz was chosen to be the inaugural President of the Cannes Lions (Festival of Creativity) Music Jury in 2016, where he was called "a musical genius” although he prefers to be called “a musical geek.” He resigned his position as EVP/Director of Music at Grey Group in 2019 to start a Music and Sound Consultancy called the Brooklyn Music Experience.


Josh Marcy – Director of Music, Media Arts Lab

Josh Marcy has been working at the intersection of music and marketing for nearly two decades. In his current role as a Director of Music at Media Arts Lab, he has helped create award-winning commercials for Apple with talent such as Stevie Wonder and Billie Eilish. As a record producer and engineer, Josh enjoys collaborating with artists including Hanni El Khatib, DJ Harvey and Khun Narin’s Electric Phin Band - a Thai marching band he discovered on YouTube that topped the World music charts.

Gabe McDonough – Partner/Executive Producer, Music & Strategy

Gabe is one of the most experienced music and branding professionals in the world, orchestrating music strategies for brands like Apple, Ford, Samsung, Coke, LG, Coach and many more. After creating the music departments at Chicago powerhouse agencies Leo Burnett and DDB and a brief stint at Media Arts Lab in Los Angeles, McDonough joined MAS in 2015. McDonough has built a reputation for finding and breaking emerging artists through memorable campaigns, including Santigold’s breakthrough “Lights Out” placement in Bud Light Lime commercials, and, more recently, Rachel Platten’s “Fight Song” used in Ford spots. Always looking for non-traditional ways to incorporate music into brand campaigns, McDonough even enlisted Wilco’s Glenn Kotche to “play” faucets for a Delta Faucet commercial. At his current role at MAS, McDonough oversees the West Coast business in original music composition, music supervision and music strategy.

Anh-Thu Le – Director of Content Production/Executive Producer, TBWA/Chiat/Day

Anh-Thu Le brings more than two decades of experience creating and producing award-winning work for iconic creative agency TBWA\Chiat\Day LA. As the Director of Production, Anh-Thu leads the agency’s content production arm working across the agency’s client roster from some of the largest brand campaigns to the smallest non-profit organizations. She is a globally renowned producer who has worked across an array of marquee brands including Apple, Airbnb, Disney, Twitter, Netflix, Nissan, The International Olympic Committee, PlayStation, The GRAMMYs, and Pepsi to name a few.

Her experience includes extensive international productions filming in six continents winning industry accolades in the likes of Cannes Lions, Clios, D&ADs, One Show, Effies, Webbys, Shortys, among many others. She finds balance and inspiration in producing awareness films for charitable non-profit organizations promoting purpose-driven work.

Anh-Thu’s passion for storytelling comes through in all length and form. Outside of advertising she produced the independent film “Bella Vita”.  This award-winning Italian surf/travel feature length documentary world premiered at the San Sebastián International Film Festival and toured at festivals worldwide prior to being released in over 30 countries theatrically, on iTunes, DVD, Netflix, and other digital VOD platforms. She is a member of the Television Academy, and strives to weave creativity & passion throughout all of her endeavors, embodying the Chiat/Day motto “Good Enough Is Not Enough.”