This masterclass guides businesses in setting up effective market research programmes to inform strategic decisions and drive market growth.
What you’ll learn
- How to set up an effective programme of market entry research
- Learn the benefits of market research and how to carry out strategic desk based research
- Learn where to find business and consumer intelligence online
Description
This masterclass will demonstrate how to set up an effective programme of market research to inform your strategic decisions. We will look at how to develop research objectives that link intelligence directly into your market growth strategy. Methodologies for market research will be discussed, and desk based research techniques will be explored.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.