Learn how to identify and target your ideal customer.
What you’ll learn
- Define the characteristics of your ideal customer, including demographic, geographic, and psychographic traits.
- Identify customer needs and behaviors to align your products or services with what your audience values most.
- Develop a customer profile (persona) that informs your marketing strategy, messaging, and customer acquisition efforts.
Description
This workshop will delve into the steps you need to consider when looking for and targeting your ideal customer. Taking into account demographic, location, marketing method and client need you will be sure to have all of the relevant tools you need to start building a profiling you ideal customer base.
Speakers
Clare Braithwaite
Business Adviser Enterprise Specialist, GM Growth Hub
Clare has over 20 years of experience in the corporate world, working as a marketer on major brands, leading and coaching teams. Her biggest career claim to fame is modernising Snap, Crackle & Pop in a Rice Krispies redesign and getting them into jeans! She has lots of experience running her own business and she has built a successful practice.
Clare has a passion to help people who are stuck in a rut whether in business or life and help them to have successful businesses and happier, more balanced lives. Her coaching is full of energy and fun. Clare also loves running, travel, good food and wine (the running balances out the eating and drinking!)