Are you selling your goods or services to the Netherlands? Want to boost your chances of success in the country? Join this session and learn how the Dutch conduct business and the differences from the UK.
What you’ll learn
- Understand the cultural landscape of the Netherlands.
- Discover the main characteristics of Dutch business culture.
- Obtain practical tips on how to avoid mistakes when dealing with Dutch customers.
Description
In 2024, the Netherlands maintained its position as the 5th largest economy in the European Union. Renowned for its competitive and stable economy, the country benefits from favourable fiscal policies, well-developed infrastructure, a low unemployment rate, and a highly educated workforce. Its strategic location within the EU has established the Netherlands as a hub for international trade and investment.
Additionally, the Netherlands continues to hold the No. 1 position in the EF English Proficiency Index 2024, the sixth time it has ranked first place since 2011. This means most people in the Netherlands speak fluent English, making it an attractive destination for foreign businesses looking to start or expand their operations and establish a presence in Europe.
Despite many similarities between our two countries, the Dutch have a distinct way of conducting business that differs from the UK and other nations. This webinar will help you recognise these cultural differences.
You will learn the main characteristics of Dutch business culture and common pitfalls to avoid when dealing with your Dutch counterparts. The session will equip you with strategies to ensure the success of your business venture in the Netherlands.
Speakers
Philippe Gaulard
Senior Trade Adviser, British Embassy The Hague
Philippe joined the British Embassy The Hague’s Department for Business and Trade team as Senior Trade Adviser in May 2025, with a focus on the Consumer & Retail, Leisure and Creative Industries sectors. Previously Philippe worked in real estate, facilities and property management, and as an English teacher.
Julius Nietsch
Senior Trade Adviser, British Embassy The Hague
Julius recently joined the DBT team in The Hague as a Senior Trade Adviser focusing on the Advanced Manufacturing and Food & Drink sectors. Before that Julius worked in Brussels on the EU's main public diplomacy programme (EUVP), organising tailor-made study visits for young political ‘talent’ from non-member states.
Jamie Sergeant
Global CEO, Crowd
As the Global CEO of Crowd, a creative and digital transformation agency, I have over 20 years of experience in leading, innovating, and expanding the business into new markets and territories. I have a proven track record of delivering results for global brands, governments, and organisations across various sectors and industries, leveraging my expertise in creative direction, social networking, and dyslexic thinking.
My mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale. I am also passionate about nurturing and incubating raw talent, and sharing my knowledge and insights as a respected university lecturer. I am proud to be part of the British creative community, and to contribute to its reputation, growth, and impact.