Gain expert insights on safeguarding your IP in one of the UK’s most important and fast-growing trading markets.
What you’ll learn
- Understand the differences between IP protection principles in the UK and China
- Understand how to ensure your IP is protected in China
- Understand your options should things go wrong
Description
Mainland China is the UK’s fifth largest trading partner, offering vast opportunities for exporters of goods and services. Yet concerns and misconceptions around intellectual property can hold businesses back from entering or expanding in this market.
In this exclusive webinar, the Intellectual Property Office’s attaché team together with leading external IP professionals, will take you inside China’s IP regime and provide clear, practical guidance on how to protect your intellectual property with confidence. You will learn how IP protection differs between the UK and China, the steps you can take to safeguard your rights, and the options available should disputes arise.
This session will cut through the myths, highlight real-world strategies, and equip you with the knowledge you need to trade securely and successfully in China.
Along with the IPO attaché team, our guest speakers include professionals from leading firms, who will cover practical topics relevant to exporters from a wide range of sectors:
- Freedom-to-operate (“FTO”) analysis and IP protection advice for wider hi-tech sector exporters
- Insight into the latest revision of China’s Anti-unfair Competition Law (“AUCL”), which governs infringement of unregistered IP rights (such as unregistered trade marks, designs, and trade secrets)
Speakers
Victor Tse
Partner, Bird & Bird
Victor Tse is a partner in the Intellectual Property group in Hong Kong, combining expertise as a patent attorney, contentious IP lawyer, and scientist. He advises on IP protection strategies, multi-jurisdictional patent litigation, and commercial agreements across Asia Pacific. Recognized by IAM Strategy 300 (2024, 2025), IAM Patent 1000 (2024), MIP IP Stars as a Rising Star (2024), and Legal500 as a Next Generation Partner (2024), his technical expertise spans AI, telecommunications, medical devices, and more, enabling practical, informed legal guidance.
Carol Wang
Managing Partner, Beijing Lusheng (Shanghai) Law Firm
Carol is managing partner of Beijing Lusheng (Shanghai) Law Firm. She is a leading expert in intellectual property protection with over 20 years of experience in advising trade mark, copyright, patent, and unfair competition matters in China. She has successfully represented clients in high-profile disputes, recognized as "Top 10 IP Cases" by the Supreme People's Court of China. Carol is listed among "Managing IP: Top 250 Women in IP" and has been a founding member of INTA’s China Case Law Update Committee and a keynote speaker at the INTA Annual Meeting from 2021 to 2025.