PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrollment details shortly before the listed start date.   How Sync Licensing Works This webinar explains how the sync business and sync licensing works. It provides the copyright law you need to know to fully understand the ins and outs of sync deals – and explores how co-ownership and the slicing of rights makes things more complicated, especially on the songs side. Topics covered include: Key customers of sync – and how they can access music Copyright controls and ownership conventions. Direct licensing v collective licensing. Why performing rights add complexities on the songs side. How you can stop the complexities killing a deal.