PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrollment details shortly before the listed start date.   Google Ads for YouTube In this course from Music Ally, you will learn how to advertise effectively on YouTube through Google Ads. We will take you through the fundamentals of advertising on YouTube, the most commonly used feature of Google Ads in the music industry. From account setup, through audience and campaign creation, to analysing results, this course will help you to drive discovery, awareness and views on YouTube. We will help you to understand best practices for creating ad content and which types of ads drive the best results on the platform. By gaining an understanding of the performance reports offered by Google Ads, you will be able to run more effective and cost-efficient campaigns on YouTube. PLEASE NOTE: These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of modules on their Learning Hub, for a week. This will allow you to: Go through the course at your own pace The video training is accompanied by slides and additional reading materials You will get a quiz to help you test your knowledge! We hope you enjoy them!   T&Cs: Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources. Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.