UK music businesses to travel to China in November on trade mission to boost British music globally
A UK music industry trade mission to China is set to take place from 16th – 22nd November in Xiamen, Fujian Province, providing an open door for music businesses to explore business opportunities in the world’s second largest economy.
The Department for Business, Innovation, Science and Trade (BIST), in partnership with the BPI (British Phonographic Industry) is organising this music mission to China, which will take place in Xiamen, Fujian Province. The event will include delegates attending the 2026 China Digital Music Industry Conference event. There will also be two days of B2B meetings and business networking organised for delegates and invited Industry guests.
In 2025, according to IFPI data, China overtook Germany to become the fourth largest global market, with strong revenue growth of 20.1%, the fastest growing market in the top 20. BPI’s own data shows China to be one of the fastest growing markets for UK recorded music exports.
The mission will act as a catalyst for collaboration, exploration, and expansion of the British music industry in China. It will include a programme of education, networking, B2B meetings, and other music-related activities at the China Digital Music Industry Conference event.
The China Music Mission is organised by BPI and BIST and is open for all UK Music companies.
Artists, managers, promoters, record labels, music publishers, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music are being invited to participate and the mission organisers will be tailoring certain aspects of the program to suit all delegates.
Mission registration is just £200.00 per delegate including access to the China Digital Music Industry Conference, but please note that all travel, accommodation and other costs will need to be covered by yourself. Some of the activities being planned in Xiamen will include site visits, relevant to the delegation as well as several opportunities for B2B meetings and networking with opinion leaders and industry professionals.