We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.
BiG HEATH is, perhaps, one of the most original new rap entrants in recent memory.
The artist, who’s latest single “Biggy” is on nearly 200K streams on Spotify, embraces being different and doesn’t need your approval to be the person he wants to be. It’s an unlikely story – an overweight kid from Cambridge with a stutter going on to support the likes of Nas on tour and sell-out his show at The Great Escape 2019.
“Biggy” showcases his unique lyricism and flow; some of his lyrics may be tongue-in-cheek, but he is ultimately serious when it comes to the craft of rap and being the biggest rap star of his generation. This latest single is arguably his most mainstream attempt to date and, hopefully, mainstream success can come with it.