PLEASE NOTE THIS EVENT IS FOR BPI MEMBERS ONLY This session will be held as a livestreamed webinar. You will be sent a link shortly before the session starts.    BUILDING A FANBASE – MARKETING TOOLS & CAMPAIGNS How do new artists go about finding and engaging a fanbase, and what role does the label play in that domain? This webinar looks at the fanbase building process each artist goes through from the very start and the role of different business partners along the way. It then puts the spotlight on album campaigns and the crucial role labels play in artist marketing around releases. Topics covered include:    • The fanbase building process. • Where album campaigns fit in. • Label marketing teams. • The role of agencies and other suppliers. • How music marketing campaigns are evolving. This session is run by CMU's Chris Cooke.