BPI appoints Retail Monster as UK licensing agent for Parental Advisory and Home Taping is Killing Music

Retail Monster Ltd has been appointed as the licensing agent for merchandise products for two renowned brands within music: Parental Advisory and Home Taping is Killing Music from the BPI (British Phonographic Industry).

The retail focused licensing agency is set to drive cross category licensing and retail activations for the brands, commencing with a UK focused rollout.

In advance of the roll out of the licensing programme, the Retail Monster team has worked closely with the BPI team to identify opportunities most aligned with the brand’s DNA and history.

The Retail Monster team have also partnered with Wigwam Studios for a brand new trend guide, reflecting the current market trends paired with the cultural resonance of Parental Advisory. The programme ahead will focus on strong cross category propositions across FMCG, Home, Gift, Apparel, Stationery, and more.

Dr Jo Twist OBE, BPI CEO, said:

“Our Parental Advisory and Home Taping is Killing Music brands are instantly recognisable with a renowned heritage and a strong cultural appeal - both among a younger market but increasingly also with a generation of more street-savvy older consumers. The merchandising opportunities are sizeable and we look forward to developing our partnership with Retail Monster UK to realise this exciting potential.” 

Hannah Redler, VP Licensing and Retail at Retail Monster UK continued: 

“The time really is now for Parental Advisory and Home Taping is Killing Music. The pull of customer back to the incredible music scene of the 80s and 90s has never been stronger. Nostalgic brands are on fire and we just know these brands are right on the mark for customer – and we cannot wait to bring a whole mix of fresh products and ideas to this programme”