Sign up to the Insight Session here.

Sign up to the Insight Session here.

The agenda and list of speakers for the upcoming Insight Session has been announced, featuring contributors from Sony Music UK, Roblox, TikTok, Spotify, SuperAwesome and more.

The next Insight Session will see BPI partnering with ERA once again – this time to consider the importance of children as consumers and the role they are likely to play in future music consumption.  It will be hosted in conjunction with regular associates Music Ally and with research company Kids Insights.  

New Kids on the Block: Insight into a New Generation will take place as a free webinar on Thursday, 23rd July at 4pm, lasting for around 90 minutes, including Q&A.  

Those who wish to attend can register here. Invitees will be sent a link to log in on the day. Priority spaces will be given to BPI and ERA members, but, in these extraordinary circumstances and given the event is taking place online, non-members are also welcome to apply on a first-served, complimentary basis, subject to availability.

The Insight Session will commence with a half-hour presentation from Kids Insights, who will set the scene by telling us about children today – from trends in their media, brands, tech platforms and device consumption to their hopes, dreams and aspirations.  Kids Insights will then explore the relationship that those aged under 18 years have with music, before ending with a future-gazing piece which will also take into account the impact of COVID 19 and other macro trends. See below for more details.


4.00pm Event Introduction:
Event chair: Paul Brindley, CEO & Co-founder, Music Ally 
4.05pm Children Today
Jonathan Watson, Chief Product Officer, Kids Insights
Sarah Riding, Director of Research and Trends, Kids Insights
4.15pm Children and Music
Jonathan Watson, Chief Product Officer, Kids Insights
4.25pm New Kids on the Block
Stuart Dredge, Editor-in-Chief, Music Ally
4.35pm Spotify Presentation
Sofia Hansson, Business Lead, Spotify Kids
4.45pm Magic Star Interview 
Will Speer, Head of Magic Star, Sony Music UK is interviewed by Marlen Huellbrock, Marketing Executive, Music Ally
4.55pm Panel Discussion 
Chris Moncada, SVP Alternative/GM Last Gang Records, eOne
Jon Vlassopulos, Head of Music, Roblox
Matt Lester, EMEA Sales Director, SuperAwesome
Anna Gruszka, Music Content & Partnerships Manager, TikTok
Chair: Casandra Strauss, Senior Special Projects Manager, BPI
5.25pm The Future
Sarah Riding, Director of Research and Trends, Kids Insights
5.35pm Ends

Kids Insights presentation:

Children Today:

- Device Access & Media Consumption – and what is changing

- New(er) Platforms - and how they have shifted behaviours (Netflix, You Tube)

- Influencers & Social Media

- The Gaming Revolution

- Hope Dreams and Aspirations of Children Today

Children and Music:

- Music Fans – the characteristics and habits of children who love music.

- How children are engaging with music today – and how this has changed

- Who influences music choice?

- Favourite bands and musicians

The Future:

- Trends that may shape the way music is consumed and enjoyed for the next generation.

- Kids Brands and music

- The impact of COVID 19