The BPI, the representative voice for independent and major record labels across the UK, welcome its members to its first BPI Insight Session of 2022: Let's Talk About: Shortform Video.

Presented in association with BPI official partner Bowers & Wilkins, this edition will take place as a Zoom webinar on Monday 25th July 2022, between 4 – 5pm

It will comprise two 'chat-show' style interviews, each hosted by a member of BPI's insight and innovation team, that will explore the hot topics surrounding short form video in the music space:

Tips and Tricks of The Trade:

We invite guest speakers Corbyn Asbury (YouTube) Olivia Hobbs (Blackstar), Francesca Harvey (PartisanRecords), James Quinn (BeautifulDigital), and Marc Brown (Byta) to talk about their favourite shortform video campaigns, tips and tricks of the trade, their predictions for the future of shortform video, and how crucial its becoming in the discoverability of music.

Behind the scenes:

We invite guest speakers Damian Morgan (BIMM/ Manager, The Orielles), Stella Reid (Rough Bones + artist manager),  Malena Wolfer (believe) and Jess Paine (SyncVault) to a conversation about artist mental health, diminishing attention spans, the changing A&R landscape, and the opportunities for sync licensing via shortform video. 

The BPI Insight Session is free for BPI Members. Tickets can be accessed here.

The BPI’s Insight Sessions typically explore the intersection of music with technology, and the resulting implications for the music industry and its consumers.  Since 2020, the Insight Sessions have been presented in association with BPI official partner Bowers & Wilkins, with over twenty stimulating sessions being hosted since its inception in 2014, including some jointly with Music Ally and with the Entertainment Retailers Association. Previous sessions have focused on subjects as wide ranging as In Car Entertainment, Blockchain, Virtual RealityArtificial IntelligenceGeneration Z, Smart Speakers, Kids Insights, Music & Wellbeing, and, most recently 10 x 10: Ten Trends for the Next Ten Years.