Sign up to the Insight Session here.

Sign up to the Insight Session here.

The BPI is pleased to announce that the latest in its regular series of Insight Sessions – Reality Check: AR, VR and Synthetic Realities will take place on Thursday, 3rd December from 4.00pm.

The virtual session will once again be in association with regular partners Music Ally, and will also be presented with the support of one of BPI’s official partners, Bowers & Wilkins.

The upcoming Insight Session will look at trends in the extended reality space – from the ‘now’ of augmented reality (AR), through to recent developments in virtual reality (VR). It will examine whether we are now at its tipping point and the session will also consider the future gazing prospects of synthetic realities, and the implications of these new technologies for the music industry.

Attendees will hear from platforms and services working actively at the heart of this burgeoning business, as well as from music industry professionals and thought leaders on what this means for modern music marketing and connecting artists with fans, as well as commercial opportunities for the future.

The confirmed line up and agenda now reads:

Welcome & introduction – Paul Brindley, CEO, Music Ally

Reality Check: A presentation by Stuart Dredge, Editor-in-Chief, Music Ally


Focus on AR

Platform Overview: Snap - Manny Adler, Manager, Music Strategy and Programming, Snap interviewed by Marlen Huellbrock, Marketing Executive, Music Ally

Working with AR: Case Studies

Adam Cardew, VP, Podcasting & Creative Strategy @ 4th Floor Creative, Sony Music UK

George Harb, VP, Digital Marketing & Innovation, Universal Music Group

Josh Saunders, Head of Firepit Technology, Warner Music


Focus on VR

Platform Overview: Dave Haynes, Director of Vive X, HTC

Working with VR: Case Studies

Jo McNally, SVP of Licensing & Strategy, MelodyVR

Roman Rappak, Frontman, Miro Shot & CEO, Overview Ark

Sasha Tityanko, Art Director, Sensorium Corporation


Focus on Synthetic Realities

Landscape Overview: Cherie Hu, Founder, Water & Music


Panel Discussion:

Vanessa Bakewell, Global Client Partner (Entertainment), Facebook

Isabel Garvey, Managing Director, Abbey Road Studios

Bob Moczydlowsky, Managing Director, Techstars Music

Tiago Correia, Director, Global Digital Business Development, Warner Music

Chair: Casandra Strauss, Senior Special Projects Manager, BPI

BPI members and industry guests can sign up for free here.

Event: BPI Insight Session, in association with Music Ally and Bowers & Wilkins

Subject: Reality Check: AR, VR and Synthetic Realities

Date & time: Thursday, 3rd December 2020 – 4pm– 6pm GMT