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UK Export Academy: Masterclass - How to build your competitive advantage in new markets

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Tickets: free

Online webinar

How to build your competitive advantage in new markets

What you’ll learn

  • Learn how your unique strengths and attributes can help you attract more customers and expand your export capabilities
  • Acquire tips and tactics to successfully seize the opportunities of international expansion
  • Engage with seasoned entrepreneurs and fellow participants to share insights, experiences and best practices for achieving export success


Andy Bird, a former CEO of Pearson UK and Disney, will share invaluable strategies for building and nurturing your company’s competitive advantage equipping you to succeed in new markets.


Andy Bird CBE

CEO, Pearson UK

Andy Bird was CEO of Pearson, the world’s leading learning company up until January 2024.Prior to that, he spent 14 years as President and then Chairman of Walt Disney International, helping transform the organisation into a digital-first, direct-to-consumer business. Previously, Andy held senior positions at AOL Time Warner, including as Co-President of TBS International. Earlier in his career, he worked in radio and broadcasting at Piccadilly Radio, Virgin Broadcasting Company, BSB Music Channel, Big and Good Productions and Unique Broadcasting. A trustee of The Paley Center for Media, Andy’s honours include a CBE.