PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY.
You will receive an email with enrolment details at 10am on the listed start date.
The TikTok Ecosystem & Best Practice session comprises of the following 2 modules:
Though TikTok has only been around for a few years, it is the social platform that's on everyone's lips, boasting more than 2bn app downloads, spawning viral hits and being the launchpad for new artists. This module explains everything you need to know in order to understand how the app works, how it's evolving and how to best engage with its culture and audience.
TikTok Best Practice
TikTok is the social platform that's on everyone's lips, having grown incredibly quickly in recent years and spawning viral hits like 'Old Town Road', 'Lottery (Renegade)' and 'Say So'. Whilst our ‘TikTok Ecosystem’ module was designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, this 'TikTok Best Practice' module will now look much deeper into how artists and their teams can actually use the platform for their marketing efforts.
We will start by looking at overall digital strategy and organic marketing techniques, from profile optimisation and posting strategy to features like live-streaming and e-commerce. We will also discuss how to collaborate with influencers to amplify campaigns and look at the opportunities within TikTok Ads. In our final section, we will present some real-life campaign examples which utilise different approaches including organic and paid campaigns, live and on-platform marketing partnerships.
These sessions are delivered as part of Music Ally's Learning Hub. This means that instead of logging in at a set time or coming to the BPI offices, Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. The reasons we think this is exciting is:
It will allow you to go through the course at your own pace
The video training is accompanied by slides and additional reading materials
You will get a quiz to help you test your knowledge!
We hope you enjoy them!
Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources.
Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.