DIT Webinar - Yahoo! JAPAN and LINE: Build brand awareness and sales on Japan's most popular digital platforms

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Yahoo! JAPAN and LINE: Build brand awareness and sales on Japan's most popular digital platforms



Japan represents a wealth of opportunities for UK companies to sell online.

With the growth of digital media, such as LINE (Japan's most popular social media and messaging app) and Yahoo! JAPAN (Japan's no.1 web portal), it has become much easier for international sellers to market their products to Japanese consumers.

Successful marketing through these platforms is key to accessing Japans consumer population to make your brand aware and to sell your products.

Join The Department for International Trade, SoftBank Telecom Europe and Export to Japan, to understand the business environment, culture and technology on how to achieve market penetration, brand awareness and sales growth.

In the webinar we will cover:

  • Japans e-commerce and business environment
  • Consumer behaviour in Japan
  • LINE & Yahoo! JAPAN
  • How to market and communicate effectively through the above platforms

To get the most of this webinar, you will ideally have previous online experience with either an existing marketplace or your own online site, with a minimum turnover of £200k and spend of at least £20k on ads or marketing per year.

Your presenters will be Maria Arteaga, Head of Business Development, Nanako Aramaki from SoftBank Telecom Europe, Steve Crane, CEO of Export to Japan, and Jatin Bhurabhai, DIT E-commerce specialist.

About SoftBank Telecom Europe:
SoftBank Telecom Europe provides digital marketing solutions and market entry support for businesses who wish to promote their product or service in Japan. The core business is helping companies enter the Japanese market with digital marketing. Other services include digital transformation utilising big data and AI.

About Export to Japan:
Export to Japan is the UK Governments partner to deliver on demand trade services for UK companies interested in exporting to Japan.