PLEASE NOTE THIS EVENT IS FOR BPI MEMBERS ONLY
This session will be held as a livestreamed webinar. You will be sent a link shortly before the session starts.
This seminar considers how labels can get more out of their catalogues in the streaming age, including how marketing content, social media and streaming service playlists can be used to drive new streams of catalogue releases, plus where direct-to-fan fits into the mix.
Topics covered include: defining catalogue; the impact of digital on catalogue marketing; where the traditional approach fits in; the new approach; the role of social, content and playlists in catalogue marketing.
This session is run by CMU's Chris Cooke.