PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY.
You will receive an email with enrolment details at 10am on the listed start date.
The Direct Marketing session comprises of the following 2 modules:
Not only is email marketing still relevant today, it is a vital part of any music marketing campaign because unlike other means of communication, its reach is not at risk of being suppressed by an external algorithm. This module covers the importance of email marketing, tips for building your mailing list, how to create the most engaging emails as well as audience segmentation and development. Finally we compare and contrast some of the most widely used tools for email marketing.
Direct to Fan
Learn the differences between various D2C platforms and what you should consider before choosing which one to work with. By looking at artist store examples and creative merch ideas, we want to give you an understanding of best practices relating to merch.
These sessions are delivered as part of Music Ally's Learning Hub. This means that instead of logging in at a set time or coming to the BPI offices, Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. The reasons we think this is exciting is:
•It will allow you to go through the course at your own pace
•The video training is accompanied by slides and additional reading materials
•You will get a quiz to help you test your knowledge!
We hope you enjoy them!
Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources.
Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.