Commenting on the Universal Music Virgin Media deal announced today, Geoff Taylor, BPI Chief Executive said:
“It is very encouraging to see an ISP and a record label working together as creative partners. At the same time, the fact that Virgin Media will apply a graduated response system to tackle persistent illegal downloaders demonstrates that graduated response is a proportionate and workable way forward.
“We hope the Government will support this positive move by announcing prompt and robust measures to deal with online piracy in its Digital Britain report this week".