The BPI /MPA/UKTI Sync Licensing mission to Los Angeles took place April 24-26.
Below are links to Music Week and Record of the Day who reported on the event; a selection ofquotes from delegates who came on the mission, details of all the UK companiesand delegates registered on the mission and some pictures from both the panel& presentation sessions and other events which made up the three dayprogramme - including the mission reception hosted by Dame Barbara Hay the UKConsulate-General in at her official residence in Los Angeles.
Details of other BPI trade missions coming in 2012 can be obtained from debi.blackgrove@bpi.co.uk
Link 1 – Music Week
MusicWeek_040512.pdf
Link 2 – ROTD
RotD_030512.pdf
Link 3 – Sync Mission Brochure
LA_Mission_2012_brochure.pdf
Link 4 - Sync Mission Schedule
LA_Sync_Programme.pdf
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Here's what the delegates of 2012 had to say about the mission:

Barry Tomes / Gotham Records
Had responses so quick; I pitched a CD Tuesday to a music supervisor and a few days later he pitched three songs to a film. Two companies requested our Christmas catalogue. We had a request for one of our dance tracks. And finally, we signed a sponsorship deal with Oogies Popcorn, who are sponsoring our next two Single releases. I was thrilled with the mission.
William Reid / The state51 Conspiracy
The whole LA sync mission has been brilliant, right from the organisation to the panellists, the social events and the delegates. It'll take time to measure the full nature of its success but as a platform for learning and connecting, it can't be faulted. I'd certainly recommend to others and would love to come out and do it all again next year.

Jonathan Tester / Bucks Music Group
The Sync Mission provided many keys to the doors of new opportunity in LA, the mission shone with interesting speakers/panels… and I was very impressed with the diversity of the programme and the calibre of participants from the Film/TV world, who were all very open and generous with their time.

Ola / Just Another Label
I gained vital and key knowledge on how the minds of Music Supervisors work. Knowledge that is absolutely priceless in a format second to none. The knowledge I have gained will immensely help my business move even further into this sector ofthe industry. Knowledge that will change the way we do business not just in LA but throughout the world.

Verity Griffiths / Ministry of Sound
Such an amazing mission; was a fantastic programme and an absolute pleasure meeting all those great contacts face to face.

CharlieBickers / Atlantic Screen Music
The Mission has been so productive but more importantly it's been great fun too! I am confident that we will be able to announce two new movie deals within the next couple of months that have come as a direct result from the relationships forged over the past few days.

Andy Hopkins / Andy Hopkins
The Mission has really exceeded all my expectations. LA is so huge and confusing it can be hard to know who to see, let alone how to get to them and the Sync Mission puts us right into the heart of things. The relationships and insight I've come away with are pretty amazing and in 3 days more than I managed in a 3 month trip last year.
Adrian Cooke / Portmanteau Music
We fully expect to increase the amount of business we do as a result of this week - particularly within feature films and trailers. We did have some placements come in as a direct result of last year, including a placement in the film The Sacred (about to be released) which came out of the spotting session that Anna Granucci did. Plus of course, Portmanteau wouldn't exist without the opportunity to enter the US sync market that the BPI sync mission provided.

Herman Verkade / Musiqware
It is an extremely well-organised event, jam-packed with panel sessions and social events. I can't think of a better way for us from the UK to get to make contact with such a variety of people and such high calibre people in such a short space of time.
Glen Rowe / Cato Music
Learnt lots and seem to have some great new business coming through. Seems as though the timing for big epic rock songs is strong right now. We have a few slots that could fit like a glove.
Matthew Boyle / Workhouse Records
It was a truly well organised and thoroughly informative mission, the calibre of the contacts made were first class.
Oliver Way / EPM
I found the Sync Mission provided an insight into music supervision world that has been invaluable. It has given me the opportunity to meet new contacts for business and make new friends.
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The mission was a great success both in terms of the qualityof speakers and the early feedback from delegates, returnees even christened itthe best one yet. There were panels,site visits and key notes during the day time panel schedule at Capitol RecordsTower, Studio A and lots of evening events to give the delegates a chance tonetwork with the music supervisors. Hereis a selection of photos from the week showing a variety of the differentthings the missionaries got up to…

Carlo Cavagna and John Anderson at the Hunnypot party

Artists working in sync panel featuring (L-R) Nic Harcourt (moderator), Cary Brothers, Carmen Rizzo, Kyler England and Curt Smith

The 'Class of 2012' outside Capitol Records Tower

Delegates networking after the Music for Trailers panel

The 'winning' pub quiz team, The Sheen Team

The listening session with Anna Granucci (moderated by Phil Patterson)

(L-R) Rudy Chung, Jason Alexander, Kully B and Jonathan Christansen. Kully secured the compostion of the Battleship trailer through the company, Pusher.

Nigel Grainge was our keynote speaker
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The Garden Party at British Consul Dame Barbara Hay's residence