FOR THE FIRST TIME BRITs PERFORMANCE TO BE AVAILABLE FOR DOWNLOAD ON iTUNES
As the most thrilling night in music looms, UK record labels’ body, the BPI can reveal that Dizzee Rascal and Florence & The Machine performance at the BRIT Awards 2010 with MasterCard will be made available for download on the
iTunes Store. For the first time in BRITs history, audience members and viewers watching LIVE on ITV1 will have the chance to download their very own souvenir of the 30th anniversary show, and a donation will be made to the BRIT Trust from every sale of the single until 18 March 2010.
Exclusively with iTunes, Dizzee Rascal and Florence & The Machine along with their record companies have generously agreed to master the exclusive performance of “You Got The Dirtee Love” – a mash up of “You Got The Love” and “Dirtee Cash” – into a downloadable single, to help raise money for The BRIT Trust. The single will be available the next day – Wednesday 17 February on the iTunes Store.
The BRIT Trust is the UK music industry charity which benefits from proceeds from The BRIT Awards. It is most renowned for its contributions to The BRIT School and Nordoff Robbins Music Therapy with its mission ‘to support young people in music and education’. This year will also encompass the BRITs nominated charities which include War Child and the Haiti Earthquake Appeal.
You can watch the performance LIVE on ITV1 between 8pm-10pm on Tuesday 16 February.
For further information, please contact:
Print /Online- LD Communications – Nadine Bibi/ Bernard Doherty 0207 439 7222
Nadine.Bibi@ldcommunications.co.uk
TV/Radio –Scream Promotions Claire Jarvis/ Tony Cooke – 0207 434 3446
Claire@screampromotions.co.uk
Tony@screampromotions.co.uk
Notes to editors
The BRITs - Voting Academy **
The Academy is made up of 1,000 specially invited members from across the breadth of the UK music industry: music critics, music writers, online & student press, major & independent record companies, retailers, music TV and radio producers & presenters, music publishers, artist managers, live concert promoters, NUS representatives and DJs. Less than a quarter of the academy's membership is drawn from the recording industry and only 12% of the voting academy is drawn from major record companies.
All academy votes** are collected online, and are counted and verified by official scrutinisers ERS (Electoral Reform Services).
BRIT - British Record Industry Trust
The BRIT (British Record Industry Trust) Awards is organised by the BPI – the British recorded music industry association - which has over 400 record company members large and small who between them account for in excess of 90% of UK recorded music sales.
The BRIT Awards 2010 with MasterCard will be the 30th BRIT Awards, which has raised more than £11.2 million for The BRIT Trust charity, whose main beneficiaries are the
BRIT School for Performing Arts & Technology the only free performing arts school in the UK,
Nordoff-Robbins Music Therapy and other selected charities which match the mission criteria.
Over 8,000 young people have been given free education and the opportunity to enter the BRIT School since its opening in 1991 and more than 10,000 children and adults have been helped by the extraordinary music therapy work carried out by Nordoff-Robbins.
The BRITs Committee 2010,
The steering group that puts the show together, is made up of: Ged Doherty Chairman (Sony Music), Jason Iley (Universal Music), Miles Leonard (EMI), Max Lousada (Warners), Mike Smith (Columbia Records), Ben Beardsworth (XL Recordings), Geoff Taylor (BPI), Julian Wall (BPI), Maggie Crowe (BRIT Awards Ltd) and Helen Terry (BRITs TV).
The BRIT Awards 2010 with MasterCard will be produced for the sixth consecutive year by Helen Terry for BRITs TV.
The BRIT Awards 2010 with MasterCard - Earls Court Arena, Tuesday 16 February 2010. Televised LIVE, on ITV1.
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