Our commitments - Julie's Bicycle

Formed in 2007, Julie’s Bicycle is a non-profit organization working to make environmental sustainability intrinsic to the business, art, and ethics of the creative industries.

It is a broad coalition of music, theatre, creative and scientific experts who are committed to delivering a concerted response to climate change through consultancy, industry certification, and practical guidance.

In a campaign to reduce CD packaging emissions, Julie’s Bicycle has encouraged labels to move from jewel packaging to card packaging, and to switch promotional CD delivery from physical to digital. 

Working directly with the BPI, Julie’s Bicycle has undertaken several carbon audits of BRIT Awards since 2007 and is now extending its assessments to include the Classic BRIT Awards. The BRIT Awards championed card-based packaging for their album, which has reduced the album packaging’s carbon footprint by at least 95%. The BRIT Awards’ former venue, Earl’s Court, was one of the first venues to be certified with the BS8901 standard for sustainable events management and The O2 Arena, the current host for The BRIT Awards with Mastercard, has an active and stated commitment to reducing its environmental impacts.

Among the extensive resources and guidance offered by Julie’s Bicycle are:

• Sector-specific and pioneering research into the music industry’s current carbon footprint including both the recorded and live sector. 
• Support, advice, and bespoke consultancy to labels, artists, managers and events wishing to reduce their environmental impacts.
• Practical guides offering more in-depth advice on specific topics such as sustainable merchandise, communicating with audiences and ‘greening’ office spaces. 
• Specially developed free to use sector-specific carbon calculators called the “Industry Green” (IG) tools to determine the carbon emissions from energy, waste, water and travel arrangements of creative businesses – which can help inform environmental action plans, increase efficiency, and save money. 
• The “Industry Green” environmental certification scheme, the recognized mark of achievement on sustainability within the music industry and a powerful way to communicate green commitments to audiences and stakeholders. 
• On-going tailored support or specific consultancy and advice on problems or projects – for example, creating a guide for staff and/or suppliers, developing an internal or external ‘green’ communications strategy, or attaining ISO20121 sustainable events management standard. 

To learn more about how Julie’s Bicycle can work with your organisation, visit http://www.juliesbicycle.com/

Julies Bicycle