- Mercury winners, Alt-J, see sales uplift of 411% in the same period with week-on-week sales rising almost 150% as a result of the prestigious music award
- Sales boosts for all Mercury shortlisted albums
Mercury Prize winners, Alt-J, led the wave of exciting British talent who saw generous sales uplifts as a result of the ceremony, revealed the music industry trade body BPI who co-founded the prestigious award in 1992 and counts Infectious Music, Alt-J’s record label, amongst its Board members.
The indie quartet experienced a sales uplift of 411% in the 8-week period from the nominations launch to the ceremony with their critically-acclaimed debut album, An Awesome Wave, selling almost 46,000 copies since its nomination in mid-September 2012.
In the week of the Barclaycard Mercury Prize, the four-piece more than doubled sales of their prize-winning album with a 150% week-on-week sales uplift giving them their highest chart position to date since the record was released at the end of May 2012. The album jumped thirteen places in the Official Albums Chart from Number 27 to 14, charting higher than any of the band’s fellow nominees.
Other debut albums from new and emerging musicians have been well received by music fans with the self-titled album from Scottish art-rock newcomers Django Django seeing a sales boost of 221% when comparing last week’s sales (Week 44) to those prior to the nominations launch (Week 36), whilst London-born soul-singer, Michael Kiwanuka, experienced a 125% sales uplift with his debut album, Home Again, in the same period. Week-on-week sales increases for the two acts following the ceremony totalled 52.1% and 37.3% respectively.
Mercury-shortlisted albums from Plan B, Richard Hawley, Roller Trio, Lianne La Havas, Ben Howard, Field Music, Sam Lee, The Maccabees and Jessie Ware all saw sales rise in the wake of the award show.
Congratulating the nominees on their achievement, BPI Chairman Tony Wadsworth said,
“This year’s Mercury Prize was brimming with great new music and played testament to the creativity, hard work, and investment of UK artists and record labels of all shapes and sizes. Today, the ceremony remains an important platform for showcasing some of the best new British music. Congratulations to Alt-J and to the Infectious label, and to all those who were shortlisted!”
In 2011, PJ Harvey’s winning album Let England Shake saw a sales uplift of almost 800% week-on-week as the album leapt up the Official Albums Chart from Number 181 to 24, the highest jump in the 20-year history of the show.
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The BPI is the representative voice of the UK recorded music business. The BPI is a trade organisation funded by its members - which include hundreds of independent music companies and the UK’s four major record labels. The BPI’s members account for approximately 90% of all recorded music sold in the UK, and globally the UK's recorded music market is the fourth biggest.
The BPI also organises the annual BRIT Awards show as well as the Classic BRIT Awards show. The organising company BRIT Awards Limited, is a fully owned subsidiary of the BPI. Substantial proceeds from both shows go to the BRIT Trust, the charitable arm of the BPI that has donated almost £15m to charitable causes nationwide since its foundation in 1989.