Pop Still On Top As British Music Buying Tastes Revealed

- Led by Emeli Sandé, Pop claims over a third of album sales for second successive year

- A rock revival as Mumford & Sons and Coldplay help boost albums share to 31.3% in 2012

- Pop tops the charts in singles market with 38.5% share – the highest for a decade


 
Chart-topping albums from Emeli Sandé, Adele, Ed Sheeran, Lana Del Rey, One Direction, Olly Murs and three Now compilations helped Pop remain the most popular type of music in the UK for the second year running, new Official Charts Company figures released by the BPI today revealed. The dominance of pop was even stronger in the singles market, where its share rose to the highest level since 2002.
 
BPI Chief Executive Geoff Taylor said, “British music fans’ love affair with pop music continued in 2012, fuelled by strong album releases from home-grown talent. But there is good news for rock fans too, with the genre fighting back to its strongest performance since 2008.
 
“In the singles market, Pop grabbed its biggest share for ten years. The great range of digital music services in the UK, integrated into many mobile devices, is making it easy for younger music fans to get into buying music.”
 
Official Charts Company Managing Director Martin Talbot said, “It is apt that, in the year that we celebrated 60 years of the Official Singles Chart, Pop music remained as robust as ever in 2012 – through the likes of Emeli Sandé, Carly Rae Jepsen, Adele, One Direction, Olly Murs and Lana Del Rey, among others.  
 
“But, with many commentators predicting that guitar music will return over the next couple of years, it is also notable that rock music in its broadest sense also rebounded with Coldplay, Mumford & Sons and Gotye enjoying very successful years in their own right.  Green shoots which are destined to grow over the coming months, perhaps.”
 

ALBUMS

 

British music fans continue to guzzle their Pop in 2012 

Headed by Emeli Sandé’s Our Version Of Events, Pop claimed a 33.5% slice of the albums market in 2012 – the genre’s second biggest share since 1999 and almost even with 2011’s tally of 33.6%.  With British artists leading the fray, Pop chart-toppers in 2012 included Adele’s 21, Ed Sheeran’s +, Lana Del Rey’s Born To Die, One Direction’s Up All Night and Olly Murs’ Right Place Right Time.
 

Big-selling guitar bands kickstart the rock revival

Mumford & Sons’ Babel and Coldplay’s Mylo Xyloto helped Rock improve its share of album sales in 2012 to 31.3%, up from 29.4% in 2011.  Although some way off the genre’s share high of 41.5% in 2006, The Killers’ Battle Born, Ben Howard’s Every Kingdom, Muse’s The 2nd Law and Florence + The Machine’s Ceremonials helped revive Rock’s fortune.
 

Easy Listening smooths into third place as popularity of soothing albums soars

MOR / Easy Listening replaced R&B as the biggest albums genre outside the top two in 2012 with a 7.6% market share driven by the festive duo of Michael Bublé’s Christmas and Rod Stewart’s Merry Christmas Baby.
 

Dance makes all the moves as R&B fails to hit groove

Calvin Harris’ 18 Months and David Guetta’s Nothing But The Beat led the charge in the Dance market, helping the genre to a 6.3% share, its best for three years.  Despite the genre-topping Unapologetic by Rihanna – and three of her albums making the year-end top 100 - it wasn’t a vintage year for R&B which saw its share fall to 7.2% from 10.1% in 2011, its lowest tally since 1998.
 

Classical hits higher notes, with Hip Hop and Reggae gaining share

Classical, Hip Hop and Reggae all made gains in 2012.  Big sellers including Andre Rieu’s Magic Of The Movies and Andrea Bocelli’s Opera helped Classical claim a four-year share high in 2012 of 3.7%.  Hip Hop saw its fortunes revived slightly after a big drop in 2011 thanks to Nicki Minaj’s Pink Friday:  Roman Reloaded, Rizzle Kicks’ Stereo Typical and Jay-Z & Kanye West’s Watch The Throne.  Reggae’s share reached 1% for the first time since 2005 thanks largely to the success of the compilation Now That’s What I Call Reggae.
 

SINGLES


Pop fizzes in 2012 with biggest chart share in a decade

Pop ruled again with a 38.5% slice of the singles market in 2012, the biggest proportion since 2002’s Pop Idol-driven 51.8% share - consolidating Pop’s position as the dominant singles genre for a fourth successive year.  Big pop sellers including Carly Rae Jepsen’s Call Me Maybe, James Arthur’s Impossible, Psy’s ubiquitous Gangnam Style and Jessie J’s Domino ultimately helped Pop come out clearly on top.
 

Rock singles climb back as genre grows for second year in a row

Despite pop’s dominance, the biggest-selling single of 2012 was a Rock track, Somebody That I Used To Know by Gotye ft Kimbra, with other big-hitting tracks including Fun ft Janelle Monae’s We Are Youngpumping Rock’s share to 20.0% overall.
 

Dance stays steady, Hip Hop up but R&B’s rhythm slows

Dance’s share remained steady at 13.8% with David Guetta’s Titanium the fourth biggest selling single of the year.  Nicki Minaj’s Starships and Flo Rida ft Sia’s Wild Ones helped Hip Hop record an improved share of 10.7% in 2012.  By contrast, R&B’s share of the singles market dropped significantly from 17.2% to 12.3% last year.  Reggae’s share improved to an impressive 0.9% thanks largely to Sean Paul’s No.2 hit She Doesn’t Mind.
 

HOW THE GENRE SHARES ARE CALCULATED

The sales by type of music analysis on these pages is based upon retail sales across all formats on any titles allocated a genre on the Official Charts Company database – some repercentaging is undertaken to discount any ungenred titles. The analysis covers thousands of titles, and on albums includes both artist and compilation albums.
 

About BPI

The BPI is the representative voice of the UK recorded music business. The BPI is a trade organisation funded by its members - which include hundreds of independent music companies and the UK’s four major record labels. The BPI’s members account for approximately 90% of all recorded music sold in the UK, and globally the UK's recorded music market is the fourth biggest. 
  
The BPI also organises the annual BRIT Awards show as well as the Classic BRIT Awards show. The organising company BRIT Awards Limited, is a fully owned subsidiary of the BPI. Substantial proceeds from both shows go to the BRIT Trust, the charitable arm of the BPI that has donated almost £15m to charitable causes nationwide, since its foundation in 1989. 
 
For further information, please contact Adam Liversage on 0780 117 9032 or adam@bpi.co.uk.
 

About the Official Charts Company

The Official Charts Company is a joint venture between record labels' body the BPI and ERA, the Entertainment Retailers Association. The Official Charts Company is responsible for the commissioning, marketing, distribution and management of the UK's industry standard music and video charts and is endorsed by the BVA (British Video Association).
 
The Official Charts Company compiles its charts from sales information gathered across all key distribution (or entertainment) channels including all major high street retail chains, independent stores, supermarkets, mail order internet retailers and digital music service providers. This market research sample equates to 99% of the total UK singles market; 98% of the total UK albums market and 90% of the total UK DVD market.
 
For further information, please contact Lauren Kreisler on 07789 886 263 at lauren@officialcharts.com

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