NOW That’s What I Call A Digital Boost For Compilations

Music buyers’ long-running love affair with the Now That’s What I Call Music series and the successful launch of new dance, reggae and running-themed volumes generated strong growth for sales of compilation albums in 2012, new Official Charts Company data revealed today by the BPI confirmed.

Sales of compilation albums rose by 7.2% in 2012, with growth continuing well into 2013 and sales increasing by 11.8% in the first three months of this year.  Compilations make up a 21.0% share of all albums sold, with 26 titles selling more than 100,000 copies in 2012, up from 18 the year before.

Digital downloads grabbed a bigger slice of compilation sales in 2012 – almost a quarter (23.5%) were bought online last year, compared to 16.3% in 2011.  Digital accounted for more than 40% of sales on some best-selling titles and almost half (48.5%) of the fourth-biggest selling compilation of 2012, Now That’s What I Call Christmas.

Geoff Taylor, BPI Chief Executive said:  “Despite the availability of tracks as individual downloads, compilations – led by the Now series – are confounding expectations and performing better than ever.  Not only are music fans getting superb value from double and triple album titles brimming with hits, but a string of newly-themed albums have established themselves over the last year.”

With 2.9m cumulative annual sales of the three main Now titles in 2012 – up from 2.7m the year before – the Now series recorded its highest tally since 2001.  The success of the Now brand across the year was mirrored by high chart placings for their Christmas title and new releases built around the themes of running, reggae, Disney and Number Ones.

Some other familiar titles were found in the year-end top 20, with new volumes in the Pop Party, Live Lounge, Clubland and Dreamboats & Petticoats series all selling well.  New titles to make their mark included Keep Calm & Relax – a three-disc set featuring tracks by Ellie Goulding, Sade and Bruno Mars – and Be My Baby, a 1960s pop / soul-flavoured release including The Chiffons, The Shirelles and Aretha Franklin.  

Dance compilations, including Ministry Of Sound’s Anthems 90s and XX – Twenty Years, helped the genre grab a quarter (25.5%) share of the compilations market for the first time in six years.  Swedish House Mafia followed up their 2010 compilation Until One with Until Now, while the compilation accompanying the opening ceremony of the 2012 London Olympic Games, Isles Of Wonder, sold over 120,000 copies by the end of the year.


Official Compilations Chart 2012



1.

Now That’s What I Call Music 83

EMI TV / UMTV

2.

Now That’s What I Call Music 82

EMI TV / UMTV

3.

Now That’s What I Call Music 81

EMI TV / UMTV

4.

Now That’s What I Call Christmas

EMI TV / Rhino / UMTV

5.

Pop Party 10

Rhino (Warners) / UMTV

6.

Now That’s What I Call Running

EMI TV / UMTV

7.

BBC Radio 1’s Live Lounge 2012

Columbia / Rhino / UMTV

8.

Anthems 90s

Ministry Of Sound

9.

Keep Calm And Relax

RCA Label / Rhino (Warners)

10.

Until Now – Swedish House Mafia

Virgin

11.

Be My Baby

Columbia Label Group

12.

Now That’s What I Call Reggae

EMI TV / UMC / UMTV

13.

Now That’s What I Call Music 80

EMI TV / UMTV

14.

Now That’s What I Call A No.1

EMI TV / UMTV

15.

Now That’s What I Call Disney

EMI TV

16.

Ultimate Clubland – A Decade In Dance

UMTV

17.

Dreamboats and Petticoats - Six

EMI TV / UMTV

18.

XX – Twenty Years

Ministry Of Sound

19.

Motown Anthems

UMTV

20.

Isles Of Wonder – The Opening Ceremony

Decca / UMC



Source:  Official Charts Company


ENDS

NOTES FOR EDITORS


For further information on BPI, please contact 
• Adam Liversage on 020 7803 1326 / 0780 1179032 or email adam@bpi.co.uk
• Lynne McDowell on 0207 803 1395 / 07763 619709 or email lynne@bpi.co.uk

About BPI
The BPI is the representative voice of the UK recorded music business. The BPI is a trade organisation funded by its members - which include hundreds of independent music companies and the UK’s major record labels. The BPI’s members account for approximately 90% of all recorded music sold in the UK, and globally the UK's recorded music market is the fourth biggest. 
  
The BPI also organises the annual BRIT Awards show as well as the Classic BRIT Awards show. The organising company BRIT Awards Limited, is a fully owned subsidiary of the BPI. Substantial proceeds from both shows go to the BRIT Trust, the charitable arm of the BPI that has donated almost £15m to charitable causes nationwide since its foundation in 1989. 






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