BPI Sales Awards Launch Automatic Certification

BPI’s official recognition of artist achievement in respect of UK sales of albums, singles and music DVDs/Blu-rays – its Certified Awards Scheme, and the basis on which the Industry’s iconic Silver, Gold and Platinum/Multi-Platinum discs are presented, is to include auto-updated sales data for the first time. 

Normally BPI waits for official notification from its label members of a title’s sales performance based on shipment deliveries, but from Friday 19th July the awards will automatically recognise the popularity of artist releases as soon as they go past relevant sales thresholds in line with Official Charts Company data.  

This new approach from BPI will improve the integrity of the awards scheme – making it instantly more up to date and accurate across all formats.  BPI members will, however, retain the option of notifying the trade body’s Rob Crutchley of their new release shipment deliveries, thus ensuring the scheme remains a flexible one that enables the success of titles to be recognised at the earliest possible opportunity if required.  Sales thresholds for the awards will remain the same (see Notes to Editors).

As part of this ‘auto-updating’ process, which is based on data stretching back to 1994 when the Official Charts Company first came into being, sales certifications for a number of titles have been retrospectively updated: 
  • Included in the list of newly-certified albums are the likes of Ellie Goulding’s Halcyon, Rita Ora’s Rita Ora and Little Mix’s DNA – which are recognised for achieving over 300,000 sales to attain Platinum status, while Susan Boyle’s 2010 smash The Gift is acknowledged as going Double Platinum for its 600,000-plus sales.
  • A number of albums, such as Bruno Mars’ Unorthodox Jukebox and Pink Floyd’s Wish You Were Here, have been given an updated category certification – moving from Gold (100,000 copies) to Double Platinum (600,000 copies) status. 
  • On the singles front, releases that are certified for the first time include the world’s best-selling title of 2012 – Carly Rae Jepsen’s Call Me Maybe – which has its Double Platinum status (1.2m-plus sales) confirmed.   
  • Among the Music DVDs/Blu-rays being acknowledged with a certification is the record-breaking 2009 video release Take That Presents: The Circus Live, which is recognised for going xEleven Platinum (550,000-plus sales).                                    
Non-BPI members will now be able to participate in the Awards Scheme for the first time.
   
These changes form part of a wider and ongoing review of how artist achievements in sales should be acknowledged and celebrated going forward, and further announcements will made in due course.

ENDS 

For more information please contact:
  • Lynne McDowell, BPI Senior Communications Manager – lynne.mcdowell@bpi.co.uk / 020 7803 1395 / 07763 619709
  • Gennaro Castaldo, BPI Director of Communications – gennaro.castaldo@bpi.co.uk / 020 7803 1326 / 07801 194 139
Notes to Editors
  1. From 19th July 2013, any album, single and music DVD that has passed a qualifying threshold for a Silver, Gold, Platinum or Multi-Platinum certification will now be automatically updated on the Official Charts Company’s database. These titles will also be updated in Music Week’s charts pages and be added to the BPI’s consumer-facing searchable database at www.bpi.co.uk.                                                                                                                                                                                                                                                                                                                   
  2. The ‘auto-update’ will be based on sales as registered by the Official Charts Company (from 1994 onwards, when their records begin) and only applies to titles that have (a) not been previously certified or (b) are eligible for a certification upgrade based purely on sales from 1994 onwards.  A retrospective ‘drop’ of missing titles has been conducted and a weekly sweep will occur going forward to maintain the integrity of the scheme.                                                                                                                                                                                                                                                                                                                                                                                  
  3. From Paul McCartney to Madonna, the BPI’s iconic Platinum, Gold & Silver Certified Awards have long been presented to artists by their label management by way of acknowledging and celebrating major milestones in sales of recorded music.  Originally introduced in 1973, more than 9,000 awards have been issued to date during their illustrious 40 year history. Every BPI certified award disc now boasts an individually-numbered and unique BPI hologram to authenticate each certified award and enhance the look of the framed presentation disc itself.  The highly coveted Awards are the ultimate way of commemorating UK sales success for the artists and the teams that support them.                                                                                                                                                                                


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