Applications to the 13th Sync Licensing Mission to Los Angeles now open


BPI, MPA & DIT hosted annual event confirmed for 19th – 23rd June 2017

Arts Council England funding available for showcase element



London, 6th April 2017 – for immediate release. 

Music companies and individuals looking to participate in the 13th LA Sync Licensing Mission hosted jointly by the BPI, the Music Publishers Association (MPA) and Department for International Trade (DIT) have until 23rd April to submit their applications.

Held at the iconic Capitol Studios in the heart of Hollywood, this popular industry event aimed at supporting the continuing growth of UK music exports will take place from 19th – 23rd June 2017.

The five-day mission is a broad-ranging and dynamic mix of panels, site visits, practical sessions, meetings and keynote speakers, and also includes an exclusive networking reception at the British Consul General’s residence held in honour of the delegates.

The annual Sync Mission enables record label and music publishing executives, songwriters, composers, artists and managers to benefit from a unique insight into the operation of the lucrative sync licensing market in the US.  The mission also provides a priceless opportunity to meet with many of the key players and decision makers from the world of advertising working across the TV, film, advertising and games markets in the media capital of the US…….the world’s largest entertainment market. 

Last year, over 40 selected British music companies and individuals descended upon Hollywood to meet with executives responsible for placing music on films including the Academy Award-winning Spotlight as well as The Hateful Eight and Fantastic Four, and TV shows including Girls, The People vs OJ Simpson, NCIS, Stranger Things, and The Man In The High Castle. They also met with executives who commissioned soundtracks for a host of video games such as Assassins Creed, Forza Horizon 2 and Rainbow 6.

For the second year running a showcase component has also been added to the mission.  There is a limited amount of Arts Council England funding available for English-based artists and songwriters and composers:  3 x £5,000 grants for artists to showcase on the Thursday evening; and 8 x £750 grants for artists to attend a song writing camp.  See Notes to Editors.

Commenting on the mission, BPI Director of Independent Membership & International, Chris Tams said:

“The music composed for or licensed to film & TV scores, games soundtracks and broadcast ads has become an important element in the global success of British music. Los Angeles – the world’s movie capital – is unquestionably the gateway for ‘sync’ – not just to the lucrative US market but increasingly to burgeoning international markets also.  It makes the BPI’s joint trade mission with MPA and DIT to LA, now in its thirteenth year, more valuable than ever as an unmissable key learning and networking event for our songwriters and artists, labels and publishers, equipping them with the means and insight to understand not only where the commercial opportunities lie, but, crucially, how best to access them.”

Claire McAuley, General Manager of the Music Publishers Association added:

“With the value of sync revenue and direct licensing received by our members in 2015 standing at approximately £52m, sync is undoubtedly an integral part of the music publishing business. Sync teams continue to grow within our membership and trade missions like the LA Sync Mission provide them with the perfect opportunity to learn about the intricacies of this ever evolving market. Sync licensing involves both the publishing rights and master recording of a track so teaming up with our friends at the BPI allows our members to expand their networks whilst giving each other a helping hand. We are also very grateful for the continued support of DIT, in this, our 13th year.”

Speaking on behalf of the Department for International Trade, Music Specialist Phil Patterson, said,

“The Sync mission has always been popular with companies looking to make stronger connections in the international music market. Over the years many of the companies that have accompanied us on the mission have gone onto land lucrative deals as a result of meetings at Sync, and so this mission can really open doors.

“Any company interested in breaking into overseas markets more broadly, in or outside of the music sector, taking advantage of the global appetite for UK goods and services, should visit the new online trade hub,, part of the Government’s Exporting is GREAT initiative.”


Delegates interested in attending the mission should complete the application here:

The deadline for applications is 23rd April 2017. The mission costs £450 plus VAT to register.

Full details on the mission are available on the BPI website: MPA Website:







Media:  / 020 7803 1326 & 07801 194 139
Trade Mission: / 020 7803 1300


Media:  / 020 3741 3808

Trade Mission:  / 07989 609 246




Trade Mission: / 07831 237981


Notes to Editors

2017 mission - Funding opportunities


For the second time in its history there is a Showcase element to the mission, and there is a limited amount of funding available for acts to showcase at the 2017 event. As this is funded through the Arts Council England only Artists based in England are eligible to apply. The showcasing is for Artists and Songwriters with two levels of funding:


Artist Funding 

We have 3 x £5000 grants for artists to showcase on the Thursday evening of the LA Event. Artists who wish to apply need to complete and submit the following application form – HERE- The deadline for applications is 30 April 2017. Successful Applicants will be notified shortly afterwards. As this is funded through the Arts Council England only Artists based in England are eligible to apply.


Song Writers Funding

We have 8 x £750 grants for song writers/producers to attend the Sync song writing camp on 14 – 17th June 2017. Please note that this grant is to only be used for costs associated with the Sync song writing camp only - it is not to be used for participants to attend the mission itself (although they are fine to apply to come on the mission separately).  Song writers/Producers who wish to apply need to complete and submit the following application form - HERE - The deadline for applications is 30 April 2017.  Successful Applicants will be notified shortly afterwards. As this is funded through the Arts Council England only Artists based in England are eligible to apply.


About the Department for International Trade

  • The Department for International Trade has overall responsibility for promoting UK trade across the world and attracting foreign investment to our shores.
  • is the new single digital destination for trade and investment, bringing together and connecting UK businesses, international buyers and international investors. Whether businesses are new, occasional or frequent exporters, they will be able to take advantage of the new suite of tools and exclusive deals on fees or commissions with some of world’s leading online marketplaces.
  • By registering with the find a buyer service, businesses will become part of a brand new searchable directory of UK exporters which government will use to match their products and services with worldwide demand. A new tool on will help businesses access the best e-commerce opportunities via preferential deals with the world’s largest online marketplaces.
  • DIT is a specialised body with significant new trade negotiating capacity, taking on the responsibilities of UK Trade & Investment, along with the relevant trade functions of the former Department for Business, Innovation and Skills. We have oversight of the Defence and Security Organisation and UK Export Finance is an integral part of DIT’s operations and strategy.
  • The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.
  • DIT works to promote UK exports of goods and services, to support a growing economy that creates wealth for all, supports jobs and meets our wider national interests; deliver the best international trading framework for the UK outside the EU, including through building our capacity to negotiate and administer a national trade policy; and maximise opportunities for wealth creation through supporting inward Foreign Direct Investment, with a renewed focus on ODI Outward Direct Investment.


About the BPI (British Phonographic Industry) Promoting British Music

The BPI is the record labels’ association that promotes British music and champions the UK’s recorded music sector, including through its content protection work, international trade missions, industry events, research, and management of the Music Exports Growth Scheme.  Its membership is made up of over 380 independent labels and the UK’s three ‘major’ companies – Sony Music Entertainment UK, Universal Music UK and Warner Music UK. Collectively the BPI’s members broadly account for over 80 per cent of domestic music consumption and one in six of all the artist albums sold around the world.

The BPI administers and certifies the iconic Platinum, Gold and Silver Awards Programme and co-owns the Official Charts with the retailers’ association ERA.  The BPI owns and organises the celebrated BRIT Awards and its related events, including BRITs Week and the BRITs Icon Award, and is also home to the Mercury Prize. 

Since 1989 The BRIT Awards has raised more than £16.8m for The BRIT Trust charity, whose main beneficiaries include the world-famous BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy, and other selected charities and organisations which promote education and wellbeing through music.

Over 8,000 young people have to date received free education and the opportunity to enter the BRIT School since its opening in 1991, and more than 10,000 children and adults have been helped by the extraordinary music therapy work carried out by Nordoff-Robbins.

About MPA

The Music Publishers Association (MPA) is the trade association for music publishers in the UK, with over 260 members, representing around 4,000 catalogues, covering every genre of music.


These include all of the UK’s major music publishers as well as independent pop publishers, library music publishers and printed music publishers.


The MPA exists to:

  • Safeguard and promote the interests of music publishers and the writers signed to them.
  • Represent these interests to government, the music industry, the media and the public.
  • Provide publishers with a forum, a collective voice and a wide range of benefits, services and training courses.
  • Promote an understanding of the value of music and the importance of copyright.
  • Provide information and guidance to members of the public.

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